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Understand your customers and give them relevant contextual experiences throughout their journeys

In the digital economy, customers expect personalized experiences on every channel. Anything less risks being dismissed as noise. Businesses need to understand the customer context: what customers have already done, what they're doing right now, and what they are likely to do in the future. Without this, marketers cannot anticipate or meet the needs of their audience.

SAP Hybris Products for Marketing

Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.

Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change tack and seize new opportunities.

Forrester Consulting Study:
The Contextual Marketing Imperative
According to a The Contextual Marketing Imperative, a commissioned study conducted by Forrester Consulting on behalf of SAP Hybris, there is a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering today.
The Sweet Spot:
Why I am a Marketer
Why do I love being a marketer? A marketer can create moments of connection through great customer experiences. And, as a marketer, it is about finding the sweet spot where emotions lead to action. Why can’t you, as a marketer, love what you do?

FREE TRIAL: SAP Hybris Marketing Cloud

Experience the deep real-time customer insights SAP Hybris Marketing Cloud can provide, with a 30-day free trial of SAP Hybris Marketing Cloud – sample data included.


Our Marketing Scenarios

Dynamic Customer Profiling

Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.

Segmentation and Campaign Management

Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce Marketing

Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.

Loyalty Management

Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Marketing Resource Management

Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.

Marketing Analytics

Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.

Marketing Lead Management

Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.

Architecture and Technology

Learn more about the state-of-the-art platform that makes SAP Hybris Marketing Cloud such a powerful technology.

No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.

Mike Wittenstein Customer Experience Designer, Storyminers

SAP Hybris Marketing Cloud: related content

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